5.1 - Data Types & Sources

Exam Board:



2016 - Unit 2 

Internal Source

Information that comes from within an organisation, such as financial reports, data analysis or employee surveys.

External Source

Information that comes from outside of an organisation, such as government reports, financial data of competitors or price lists from suppliers.

Primary Data

Data that has been created and collected by yourself or another employee, for example interviews or questionnaires sent within the company.

Secondary Data

Data that has been created and collected by someone outside of the organisation, such as national census data collected by the government or surveys taken by a competitor. Some secondary data may need to be purchased.

Qualitative Data

Descriptive data, often composed of text. For example survey responses where customers are asked why they visit a particular shop.

Quantitative Data

Measured data, often in the form of numbers, percentages or statistics. For example, the percentage of people that opposed a new shop being built.

Questo's Questions

5.1 - Data Types & Sources:

1. A supermarket wants to find out how many of their customers have bought peaches this year compared to customers at a rival shop. Describe data that they could use for each of the different categories above (e.g. stock information for peaches in the supermarket would be an internal source of information). [12]

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