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5.1 - Data Types & Sources

Exam Board:



2016 - Unit 2 

Sources of Information

Internal Source

Information that comes from within an organisation, such as financial reports, data analysis or employee surveys.

External Source

Information that comes from outside of an organisation, such as government reports, financial data of competitors or price lists from suppliers.

Types of Data

Primary Data

Data that has been created and collected by yourself or another employee within an organisation. For example, interviews or questionnaires sent within the company.

Secondary Data

Data that has been created and collected by someone outside of the organisation, such as national census data collected by the government or surveys taken by a competitor. Some secondary data may need to be purchased.

Qualitative Data

This is descriptive data, often composed of text, that can be observed but not measured. For example, survey responses where customers are asked why they visit a particular shop.

Quantitative Data

This is measured data, often in the form of numbers, percentages or statistics. For example, survey responses of the amount of time it takes to reach a shop.

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Questo's Questions

5.1 - Data Types & Sources:

1. A supermarket wants to find out how many of their customers have bought peaches this year compared to customers at a rival shop. Describe data that they could use for each of the source and data types below (e.g. stock information for peaches in the supermarket would be an internal source of information).


  • Internal source

  • External source

  • Primary data

  • Secondary data

  • Qualitative data

  • Quantitative data   [6]

"Why do you visit this supermarket?"

  • 'Because it is close to home.'

  • 'I like the easy access to parking.'

  • 'I've always gone here.'

"How many minutes does it take you to get here ?"

  • 10

  • 25

  • 30

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