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3.2 & 3.3 - Information Categories

Exam Board:



2016 - Unit 2 

Categories of Information for Individuals 

Texting a friend about dinner plans, sending an email to a family member in another country, ringing work because trains are delayed.

Education and Training
Revision textbooks, logging into a virtual learning environment to upload a completed worksheet, hand-written feedback sheets from a teacher after an exam.


Using a shared document to arrange meeting dates, using a webpage hosting a bus timetable, a calendar app.


Using a bank statement to plan holiday saving, creating a spreadsheet of expenditure this month, logging in to a secure web page to buy a present online.

Reading a film review in a magazine, listening to a podcast about trains, watching a tutorial on DIY.


Using online encyclopedias for a school project, searching for research articles to write an essay, using a recipe book

Location Dependent

Find local pizza restaurants, searching for emergency dental care on holiday, Pokemon GO

Categories of Information for Organisations 

Knowledge Management & Creation

Managing information across an organisation e.g. sharing information between branches in different cities.

Management Information Systems (MIS)

A system that provides an overview of key information e.g. the location and contact details of each charity worker in a disaster area. A decision can be made on overall figures or individual data as appropriate.

Financial Analysis & Modelling

Analysing trends e.g. determining the top selling products in a year or weekly cash flow, to create models of customer/user behaviour.

Contact Management

Managing contact between a business and the customer e.g. tracking appointments at a doctor’s surgery.

Internal and External Communication

Providing a communication medium to staff and/or customers e.g. posting Christmas opening times on the website, or sending a staff email invite to the Christmas party.

Big Data

Any data too large or complex for traditional data analysis techniques to be used e.g health data on the population of an entire country.

Marketing, Promotion & Sales

Identifying patterns or trends in sales figures, so that certain products or areas can be targeted, e.g. to plan marketing campaigns.

Decision Making

Using available information to make decisions, e.g. a charity deciding on the amount of aid to be sent to a disaster area based on local data.

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Questo's Questions

3.2 & 3.3 - Information Categories:

1. Describe two examples of each category of information used by individuals:

  • Communication

  • Education & Training

  • Entertainment

  • Planning

  • Financial

  • Research

  • Location Dependent   [2 each]

2. Describe two examples of each category of information used by organisations:

  • Knowledge Management & Creation

  • Management Information Systems (MIS)

  • Marketing, Promotion & Sales

  • Financial Analysis & Modelling

  • Contact Management

  • Decision Making

  • Internal & External Communication

  • Big Data   [2 each]

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